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Columbia TriStar Launches "The Superbit" DVD Collection
Columbia TriStar Home Entertainment To Launch
"The Superbit" DVD Collection On October 9
New Encoding and Reallocation Process Produces
Highest Quality Image And Sound Available On DVD-Video Format
Initial Releases Include Crouching Tiger
Hidden Dragon, Johnny Mnemonic, The Fifth Element, Air Force One, and
Desperado.
Culver City, Ca. (8/6/01) - Setting a new standard
for DVD Video performance, Columbia TriStar Home Entertainment has
announced the October 9 launch of "The Superbit Collection."
The Superbit titles utilize a special high bit rate digital encoding
process which optimizes video quality while offering a choice of both
DTS and Dolby Digital 5.1 audio.
In making the announcement, Benjamin S. Feingold,
President of Columbia TriStar Home Entertainment stated: "The Superbit
Collection will set a new benchmark in audio and video quality for the
DVD format. This new process was developed by our outstanding group of
engineers and technicians at the Sony Digital Studios and was designed
to give consumers a choice between the highest quality audio and video
transfer at a competitive price versus our standard, rich package of
value added features."
By reallocating space on the disc normally used for
value-added content, Superbit DVDs can be encoded at double their
normal bit rate while maintaining full compatibility with the
DVD video format. The result is picture quality that
provides outstanding detail which complements the performance of the
latest progressive DVD video players.
The first slate of Superbit titles includes the
Oscar winning masterpiece Crouching Tiger Hidden Dragon, along with
Johnny Mnemonic, The Fifth Element, Air Force One, and Desperado.
These titles have been produced by a team of Sony Pictures Digital
Studios video, sound and mastering engineers and comes housed in a
special package complete with a 4 page booklet that contains technical
information on the Superbit process. Each carries a suggested list
price of $27.96.
A Superbit 3-pack comprised of Crouching Tiger
Hidden Dragon, Desperado and The Fifth Element will also be released.
Suggested list price is $73.95.
Continued Mr. Feingold, "Standard DVDs are like
fully loaded luxury automobiles. In contrast, Superbit DVDs are like
Formula One race cars - built for pure performance. We believe that
DVD enthusiasts will be thrilled with this exciting new concept."
The new Superbit DVD Collection will be supported
this Fall by a dedicated retail display and a variety of print
advertisements and consumer promotions.
Columbia TriStar Home Entertainment is a Sony
Pictures Entertainment company. Sony Pictures' global operations
encompass motion picture production and distribution, television
production and distribution, worldwide channel investments, home
entertainment acquisition and distribution, operation of studio
facilities, development of new entertainment products, services and
technologies, and distribution of filmed entertainment in 67 countries
worldwide. The Columbia TriStar Home Entertainment web address is www.CTHE.com. Sony Pictures Entertainment can be found on the World
Wide Web at www.spe.sony.com.
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Source: Columbia TriStar Home Entertainment
Note: release date, disc specifications, and content are subject to
change by the studio.
Read our feature on the Superbit
DVDs.
For pre-ordering information, click
here.
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